Pro & Cons of Social Media Assignment Example | Topics and Well Written Essays - 500 words

Pro & Cons of Social Media - Assignment Exampleequires an individual to sight business objectives, establish important performance indicators that relate to the objectives and create performance targets to evaluate success. The second play of the affectionate media measuring process is the definition phase. It requires an individual to make an outline showing how social media platforms could be supplemented to attain a brand target and interact with them to achieve the objectives. Design, is the third phase of the social measurement process. It involves laying out appropriate venues and specific tactics for the brand that will help in establishing an officious social media presence. Deployment is the fourth stage and it entails the program implementation and launch, which ensures that accurate data is collected and the program is launched appropriately. optimization is the final phase of the social media measurement process. It seeks to look at performance drivers and identify o pportunities that dismiss countenance in adjusting the program for better results (Murdough 94).The reach of social media refers to the amount of traffic or the number of mountain that are accessing the social media platform. It involves monitoring the number of mentions and the characteristics of the authors. Some authors have more capture on social media, therefore, being able to progress the brand effectively when they mention it. Other authors have less influence (Bernhardt, Darren & Amanda 137). Therefore, it is important for the key authors to mention the brand as it will generate more comments and discussions that will promote it. Messages are transmitted across dissimilar social media platforms such as Facebook, twitter and MySpace in different ways. Facebook, blogs and discussion forums have room for comments that can be viewed by customers and prospects, therefore, promoting the brand. On the other hand, Twitter offers tweets that can easily be seen by prospect custo mers when an author promotes the brand (Murdough 95).According to Chris