DUNKIN DONUTS CASE STUDY Essay Example | Topics and Well Written Essays - 500 words

DUNKIN DONUTS CASE STUDY - Essay precedentIn their attempt to sell only good quality products, Dunkin Donuts have created a Coffee timberland Checking Lab, in which e really aspect of the coffee is checked, so that the consumers get the best value Dunkin Donut product, no matter wherever it is sold. They have also increased the value intuition by giving consumers what they indirect request. For example, they introduce only those products which are demanded by the consumers and do not come out with random products. This is how Dunkin Donuts is change magnitude its value perception and having great success in matching their philosophy which is great quality with affordability. Its value perception is similar to that of KFC and McDonalds. They also try to give the maximum quality to their consumers and waiting time for their burgers is only 3 minutes. This is like if Dunkin Donuts could not sell their coffee in 18 minutes they throw it away, in the uniform way KFC and McDonald thr ow away their burgers if they are unable to sell them. The positioning strategy of Donut Dunkin is very simple as they target a mass market without any distinction of opposite classes, different level of education etc. According to William Kussels, Dunkin Donuts Senior Manager, whenever you take a ride to one of our outlet, you ever see Mercedes parked with pickup trucks, this shows that we do not target any specific consumer class but we target a mass market.