Innovation Portfolio Report(Part2) Coursework Example | Topics and Well Written Essays - 5750 words

instauration Portfolio Report(Part2) - Coursework ExampleNow innovation is not only changing the appearance of things, its some thing abstruse inside the products, organizations and markets.This comparative study is aimed at reflecting innovation portfolio of current business by discovering dissimilar facets of modern business including product management, implementing it as corporate philosophy and exercising the full-page process in unlike geographical markets differently.Business world has evolved from the phase where breaking the mould philosophy was the extreme success of innovation. Innovativeness is spring less and all business empires try to battle their product, marketing, and market place issues in their own way, i.e., their innovative ways.This trace covers the whole discussion and research is in different parts of the text content. Step by step coverage goes in a logical manner i.e., innovation defined, modern philosophy of innovation, and different perspectives of innovation in business world with various variables.Next part of report is grouped in triad portions seemingly separate three parts but discussing the oneness of innovation in three ways for one Business Empire. These three steps are Product innovation, Organization innovation and geographic or market place innovation. Product selected is Walkman, company is Sony and geographical place is USA. In short the report covers innovative spheres applied by one company in developing product, in organization and it marketing the same product in a different market place. Report, though reflects various innovative approaches, and reviews the whole process from Open Innovation concept.The creative act is not an act of creation in the sense of the Old Testament. It does not create something out of nothing it uncovers, selects, re-shuffles, combines, synthesizes already existing facts, ideas, faculties, skills. The more familiar the parts, the more striking the advanced whole. Mans knowledge of the changes of the tides and the phases of the moon is as old as his observation that apples fall to earth in the ripeness of time. hitherto the combination of these and other equally familiar data in Newtons theory of gravity changed mankinds outlook on the world. (Koestler - 1964)Task 1 possibility Example Product, Process or Strategic Innovation Case Example In March 2007, Sony extended the Video Walkman brand by launching its first digital, flash-based characterization Walkman, the NW-A800. Walkman is a very popular Sony brand apply to market its portable audio players, and is synonymously used to refer to the original Walkman portable personal stereo player and as a generic bourne for similar devices from other manufacturers. The original Walkman introduced a change in music listening habits, allowing people to stock their own choice of music with them. The original Walkman was released in 1979 as the Walkman in Japan and Soundabout abroad. The device was created by a udio division engineer Nobutoshi Kihara for Sony co-chairman Morita, who wanted to be able to listen to operas during his frequent transpacific plane trips. (Hormby) Morita scorned the Walkman name so much that he asked it to be changed. But he was told by junior executives that a promotion campaign had