Evaluating Vision And Mission Statements At Harley-Davidson Essay

Evaluating Vision And Mission Statements At Harley-Davidson - Essay ExampleAs the discussion stressesthe statement falls short of describing the geographical territory of operations still mentions that the organization offers its products/services in selected market segments. The third characteristic of unique benefits/features/advantages offered is also present as the mission statement declares that Harley-Davidson fulfills dreams through the experience of motorcycling.From this wallpaper it is clear that the mission statement mentions an expanding line of motorcycles and branded products alluding to the characteristics of technology used in production/distribution and fundamental concern for survival through reaping and profitability. It is however important to mention that there is no specific information on the technology used by the organization. Likewise, the growth and profitability plans have non been explicitly stated. The mission statement of Harley-Davidson does not sp ecify the values and beliefs and therefore does not bring out the managerial philosophy of the organization. The characteristics of public image desire and self concept are also conspicuous by their absence in Harley-Davidsons mission statement.Harley-Davidsons vision statement is lengthy and backbreaking to remember by heart so it does not possess the first characteristics of being brief. The achievement of the aspirations can be verified by checking the annual reports, sustainability reports, website and printing press releases of the organization.